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Solar companies used to gather leads primarily through telemarketing and door-to-door sales. However, these strategies are now proven to be excessively time-consuming in most cases, leaving them without the good impact they formerly had. The industry's leading solar installers are now armed with technology and other resources that help them create commercial solar leads in a tenth of the time it used to take.
You may want to contact them right away, or you may want to file the property away as a lead to follow up on later (note: you can gather owner information in bulk across many properties). When you find a match, you'll be able to see each owner's phone number, email address, and/or mailing address linked with the property.
This technique is popular among top solar installers since it helps them to concentrate their lead generation efforts on the largest commercial property owners and set up major projects. This information can also be used to help you prepare a solar sales pitch. Working with a lead generation business, which can source suitable projects for you, is another option for acquiring commercial solar leads.
Depending on the kind of projects an installer is searching for, Solar Lead Factory offers both exclusive and non-exclusive solutions. Working with a lead generation company has the potential to result in you receiving some (or many) of the same leads as another comparable company. The value of leads is diluted as a result of this.
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This is where the concept of "exclusive" leads comes into play—and where Destiny Marketing Solutions can come in handy. The lead generation firms listed below promote their capacity to provide solar enterprises with exclusive leads. Connexion Solutions is a company that provides connectivity solutions. Connexion Solutions has a two-pronged approach to commercial solar lead generation.
In the past, solar providers were able to generate leads primarily with telemarketing and door-knocking. These methods are proving to be too time-consuming in most scenarios now, however, leaving them lacking the positive impact they had in the past. The top solar installers in the industry are now arming themselves with tech and other resources that help generate commercial solar leads in a fraction of the time it used to take.
This is especially popular for off-grid solar energy installers that know areas where it is hard to connect to the grid. A quick radius draw or street input will produce all the commercial entities within this area. The next common filter used by solar installers is the Asset Type filter.
This is also great intel to use to inform your solar sales pitch (https://cleanenergyai.wordpress.com/). An alternative approach to gathering commercial solar leads is to work with a lead generation company, who can source potential projects for you. It’s really a discussion of quantity versus quality, which, of course, will vary from one lead gen resource to the next.
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A potential downfall of working with a lead generation company is that you may be getting some (or many) of the same contacts that another similar business is getting. This dilutes the value of leads a bit. Your competitors may have already connected with the people in that list. The lead generation companies listed below are those that advertise their ability to offer exclusive leads to solar companies.
The strategy begins with providing very hands-on assistance to solar installers. They provide a comprehensive marketing strategy that includes assistance with all advertising, marketing, social media and SEO. Each lead is exclusive to that client. Exclusivity allows for you to build a more personal, impactful connection with a lead, increasing the likelihood that they convert and become a client of yours.
Craft, Jack is a solar lead generation company that has curated nearly one million leads for professionals in solar. All leads are phone-verified and screened in advance for quality (https://www.tripadvisor.in/Profile/cleanenergyai). A dedicated account manager is assigned to each professional to ascertain whether a lead is a good fit for that specific company.
This provides a smaller pool of competition compared to solar leads that might be sold to the wider marketplace. When trying to generate new commercial solar leads, it can be difficult to navigate the various strategies, and understand what the most cost effective resources will be. A good starting point is to step back and evaluate your team’s resources. https://docs.google.com/spreadsheets/d/1OU_fduyLIrjjC7PBE19qTAcSy03YUm6Vt-a1FD-CWNE/edit?usp=sharing.
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This 1. Exclusive Solar Leads. 3m, W project was a result of a cold email campaign. More than ever. SEO is still a ROI guaranteed marketing channel to invest in and neglected by most solar companies still in 2022. We’ve already seen a handful of great leads that have turned into proposals from people searching for commercial solar around their state.
Lead flow is slower, however quality is all time and these inbounds seeking solar, making the proposal ratio much higher. Although search volume is lower for commercial keywords compared to residential, there is still volume and value to be ranked for state wide searches in addition to significantly less competition.
In the first two weeks generated our client 18 commercial solar leads at and within 1. 5 months closed a 100 k, W project closed from a $8 lead. These are what the leads look like coming into the inbox when targeting churches for PPAs. To learn more about our Commercial Solar Leads Program, apply here or book a call with me.
Unless you’re targeting the entire state FB audience will be to small for B2B. We test both FB lead forms (shown above) and landing pages. Once you pile on different outreach channels (linkedin, cold email), we send them to the same landing page, and retarget that traffic (who didn’t convert to a lead) on Facebook.
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The more accurate our personas, the better our messaging to convert prospects. These visualizations help us deliver better targeted messaging, collateral, and offers to look these up drive some type of action when someone comes across our brand for the 1st or 10th time - Exclusive Solar Leads. Your sales team is acutely aware of common pain points and objections.